Shekar Pollak Brings 20+ Years of World-Class Marketing Expertise and a Deep Commitment to Women’s Empowerment to Madison Reed

SAN FRANCISCO, March 27, 2025 /PRNewswire/ — Madison Reed, the prestige beauty brand that has revolutionized the hair color industry, today announced the appointment of Sheila Shekar Pollak as Chief Marketing Officer. Hailing from her previous Chief Marketing Officer roles at Athleta, Biossance and most recently Orvis, Shekar Pollak is a purpose-driven senior marketing executive with a proven success record in developing and executing world-class and breakthrough brand marketing strategies driven by cultural insights that have launched, grown and strengthened global consumer lifestyle brands across multiple industries.

With her deep passion for women’s empowerment, innate connection to the cultural zeitgeist, ability to unleash brands’ potential through strategic initiatives and a natural ability to inspire and motivate high-performing teams, this strategic hire will play a key role in driving the continued growth and success of Madison Reed’s rapidly expanding omni-channel business. Widely recognized as an innovator in marketing, she has been honored by Adweek as a Women Trailblazer and was named among Brand Innovators’ Top 100 Women in Brand Marketing list in 2020.

“I am honored to join Madison Reed, a female-founded, industry disrupting brand that is dedicated to inspiring women to unapologetically live their truth and feel unstoppable, confident and beautiful,” says Shekar Pollak. “From launching “The Power of She” brand platform at Athleta to Athleta Girl to inspire the next generation of girls to be confident, my most cherished career highlights have been rooted in building a passionate community that uplifts women and girls. There is no better place to continue this work than Madison Reed, a brand that stands firmly in their commitment to empowerment on all levels, from team members to guests and beyond. Madison Reed’s work in women’s sports is a testament of this commitment and I am proud to continue to shape the momentum of these efforts and in turn, inspire the next generation of women and future women leaders. Amy Errett is a visionary leader who embodies Madison Reed’s purpose and mission, and I am thrilled to work alongside her as we take Madison Reed to new heights.”

In this role, Shekar Pollak will lead all aspects of Madison Reed’s marketing and creative functions with a focus on inspiring women to demand more, in their hair color and their lives, through the brand’s revolutionary hair color offerings, while attracting new customers across the Madison Reed’s growing direct-to-consumer, Hair Color Bar and wholesale business. Shekar Pollak will report to Madison Reed CEO and Founder Amy Errett, working alongside her and the C-Suite to continue scaling the disruptor brand while driving revenue, new customer acquisition, brand engagement and community. Brad Lande-Shannon, who has made immeasurable contributions in his dual-role as Madison Reed’s Chief People Officer and Chief Marketing Officer, will continue to serve as Chief People Officer to accommodate the growing needs of the brand’s People and Culture Department and expanding workforce of 1,000+ team members.

“I am thrilled to welcome Sheila to Madison Reed during this exciting period of growth for our company. Sheila’s extensive experience and proven impact in the marketing industry perfectly align with the growing needs of Madison Reed. Beyond her expertise, it’s her unwavering passion, courage, and leadership that she brings to our beautiful team and community. Sheila embodies our mission and values in everything she does, and we are excited for her to drive the momentum as she shapes the future of our marketing strategy,” says Amy Errett, CEO and Founder of Madison Reed.

This appointment comes during a year of tremendous growth for Madison Reed, as the brand continues to rapidly build their omnichannel footprint and increase the total addressable market for their hair color offerings. Over the past year, Madison Reed has continued to scale their Hair Color Bar presence, reaching 92+ owned-and-operated locations and launched ColorWonder Demi-Permanent Hair Color – a new hair color line catering to Gen-Z. In line with Madison Reed’s mission of women’s empowerment, the campaign was launched through a long-term partnership with University of Connecticut Athletics and The Team ColorWonder campaign, which features NIL partnerships with star collegiate basketball players, including Paige Bueckers and Azzi Fudd, redefining what it means to support women athletes by offering more than just endorsement, but real opportunities for entrepreneurial growth. For more information, please visit www.madison-reed.com.

About Madison Reed:  

Founded in 2013, Madison Reed is a prestige beauty brand that has revolutionized the hair color industry. Madison Reed offers over 85+ shades of high-quality hair color, Smart 8-Free formulas developed in Italy, technology, personalized service, and the freedom to get high quality results whether they color their hair at home or by a professional colorist in one of Madison Reed’s 92+ Hair Color Bars across the country. Products can be found online at www.Madison-Reed.com, Madison Reed Hair Color Bars nationwide, Ulta Beauty, Amazon and select Walmart locations. Stay up-to-date by following us on Instagram and TikTok.

Media Contact:

Kaplow Communications

MadisonReed@kaplow.com

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SOURCE Madison Reed