Truly Logo (PRNewsfoto/Truly Beauty)

LOS ANGELES, March 20, 2025 /PRNewswire/ — The TikTok sensation Truly Beauty will host its “New Arrivals” campaign on TikTok Shop, running from March 20-24. As a social-first beauty powerhouse, Truly Beauty has mastered the art of transforming viral trends into must-have products—captivating audiences with innovative, trend-setting, and results-driven skincare.

From record-breaking sales to millions of views on #TrulyBeauty, the brand is taking center stage on TikTok Shop with exclusive promotions, live shopping events and an in-person creator experience.

With over 2.6 million followers, almost 90 million likes, and countless viral moments, Truly Beauty is a must-watch brand on TikTok, consistently topping beauty charts and selling out cult-favorite products in hours. Most recently, Truly’s Soft Serve After Shave Oil became an overnight sensation after a creator’s shoppable video went viral, sending sales skyrocketing—selling 50,000 bottles in just weeks, making it nearly impossible to keep in stock. This explosive demand further cements Truly Beauty as a brand that not only captures the TikTok community’s attention, but also converts viral moments into real-world sellouts.

Now, Truly Beauty is doubling down on TikTok Shop by bringing fans exclusive in-app deals, bundles, and high-energy live shopping experiences, featuring top affiliates and influencers.

• Daily Live Shopping Events – Engaging livestreams showcasing best-sellers and fan-favorite products, like Vanilla Baby Luxury Body Oil and Soft Serve After Shave Plump Cream. Shoppers can expect up to 85% off new releases and fan favorites, including 65% off perfumes, 70% off body oil and 65% off shave butters, plus exclusive coupons to stack!
• Special 5-Hour Live on March 20 – An interactive shopping experience featuring top Truly Beauty creators.
• In-Person Event on March 21 – A VIP experience for TikTok Shop content creators to network and create viral content.
• Exclusive In-App Deals & Bundles – Curated sets featuring Truly’s iconic and best-selling products.

Fans can shop Truly Beauty’s newest collections, including:

• Vanilla Baby Collection – Featuring Eau de Parfum, Luxury Body Oil, and Shimmer Body Butter, this ultra-luxe range is a staple for dewy, glowing skin.
• Soft Serve Collection – Includes Soft Serve Perfume Mist and Plump Cream, delivering hydration with a deliciously sweet scent.
• Exclusive Limited-Time Bundles – Specially curated sets featuring Truly’s best-sellers.

Join the excitement by shopping Truly Beauty’s exclusive deals from March 20-24 on TikTok Shop.

For more information about Truly Beauty and its products, visit Truly Beauty, Instagram or TikTok.

About Truly Beauty

Truly Beauty is the expert in smooth skin, dedicated to providing the highest quality formulations for a silky, glowing complexion. Known for its fun yet highly effective products, Truly Beauty combines the latest in skincare science with luxurious, results-driven ingredients, creating viral sensations that keep fans coming back. With a cult following and a track record of sell-out success, Truly Beauty continues to set the standard for innovative, skin-smoothing solutions worldwide.

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SOURCE Truly Beauty