Bike shops struggling to meet high demand during pandemic

Published 12:02 pm Friday, August 20, 2021

Scott Lee of Bikes and Beyond in Astoria.

Ivan Gonzalez gestured to a brand new mountain bike he was assembling.

“This thing right here will be gone by what, Friday?” he said to Scott Lee, the owner of Bikes and Beyond.

“He builds this bike today, it will be gone tomorrow,” Lee said.

When the coronavirus pandemic arrived last year and lockdowns were put into place, bike shops were hit with an instant wave of demand.

A year-and-a-half later, many shops on the North Coast and across the country are still struggling to keep up. On top of high demand, supply chain issues have prevented retailers from being able to satisfy customers.

“I have been in the business for 30 years and I have never seen anything like it,” Lee said.

Lee said he would often spend time late at night searching for bikes online for his Astoria shop. Thanks to good connections, he was able to acquire a fair amount of bikes, but they would sell almost instantly.

“We sold every bike we had and every bike we could get our hands on,” he said.

Lee said he receives calls from all over the country and gets people driving down from other states in order to get their hands on a specific bike. When he isn’t able to supply a customer with the bike they are looking for, he encourages them to call around and hope to get lucky.

National sales

The Oregonian reported that national bikes sales from May 2020 to this April grew 57% and that March bike sales were the highest ever recorded, according to Dirk Sorenson of The NPD Group.

While demand has varied over the past year, Lee said it never fully died off like it typically does in the wintertime.

“It came early in spring and it’s really never let up,” Lee said. “It smoothed out a bit in the summer and was steady all through the winter, more than any other winter.”

While the increase in sales was slightly more gradual, Prom Bike Shop in Seaside had a similar experience.

“Everybody decided they wanted a bike, or they wanted to fix their bike that had been sitting in their garage, barn or whatever for the last five to 10 years because — I’m assuming, anyway — it was the only thing you could really do,” said Debbie Clark, the shop’s co-owner. “As a group, you were socially distanced and it was outdoors and fun. Everybody could do it.”

While Clark understood why demand was so high last year, she did not expect it to continue into 2021.

“Demand has stayed pretty good. We have been fairly impressed with it,” she said. “Honestly, we have been somewhat surprised, we thought it would drop this year because everyone bought bikes last year.”

As new and returning customers come knocking for new bikes and seeking repairs on old ones, manufacturers are struggling to ship deliveries on time, leaving bike shops in a tough spot.

Lee said the bikes arriving this month from manufacturers were ordered in May and June of last year.

Ed Jones, the owner of Bike Envy in Warrenton, said he isn’t expecting some orders to arrive until the end of 2022.

Clark said there is little rhyme or reason to when orders are arriving at Prom Bike Shop.

“We don’t have a clue,” she said. “The two suppliers that we use are giving us on-the-water, maybe dates and that is it.”

“We just roll with the punches,” she added.

Parts are a challenge

Since the availability of new bikes dwindled during the pandemic, Lee said many people came in hoping to repair old bikes.

But a shortage of parts has made repairs slow and often impossible without the right pieces.

“People are repairing their old bikes if they can, but parts are a problem, too,” Lee said. “We are two weeks out on repairs right now because we are so swamped.”

In addition to the disrupted supply chain, Lee said, there is a skilled labor shortage.

“Staffing is always an issue, but I have a good crew and we have stuck together and made it through it,” he said. “We have good people who are just thankful to have jobs.”

Clark’s husband, Les, who has owned Prom Bike Shop since 1975, said they loaded up on parts in anticipation of the shortage.

“If you had a good inventory, which we had, it was not really a big deal for us,” he said. “Over the winter, I had accumulated a backlog in my parts inventory, so I have not had a lot of shortage problems when it comes to repair work.”

But Debbie Clark said for certain bikes, they are unable to take care of chains, derailleurs or cassettes.

Although having to turn interested customers away is difficult, Lee and the Clarks said people have been considerate of the challenges.

“People understand what is going on and they’re fairly patient,” Lee said. “Everybody has been inconvenienced and hassled and so we are just used to having to wait for things and have the anxiety that goes along with that.”

While they have not had any issues with upset customers, Clark said she recognizes there is some frustration.

“I would say (there is) a frustration level of not having product, but even more so, of not being able to give you a two-month window of when you might be able to see that product,” she said. “I would think that in this day and age, you should be able to have a better grasp on when things are coming in.”

Bike shop owners are not sure what to expect in the next few months.

Lee, who moved his shop from 11th Street and Marine Drive to a smaller location on 9th and Astor streets in May, has ordered the same amount of bikes as he did last year in anticipation of demand remaining high.

“I don’t know what is going to happen,” he said. “It is very fluid. We don’t know how the economy is holding. It just depends on so many factors, it is hard to predict.”

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